Fad Diets

While browsing a food blog the other day I came across this list of 200 calories worth of many different foods. Most came as no surprise (obviously celery has very few calories, and I knew jelly beans were not good for me) but some caught me off guard: only 34 grams of peanut butter? Only 33 grams of nuts? And then seeing 50 grams of Splenda sweetener. Maybe I am naive, but I feel so misguided by the message certain food companies seem to send. Splenda touts itself as so much better for you than real sugar, but it really isn’t that many grams (50) of Splenda that equals 200 calories. It takes fewer grams of Splenda to reach 200 calories than gummy bears.

Why does our society have this defined idea of what is “good” for you? How do we determine it? To me it seems like even if contrasting information comes out, like how certain macro/micronutrients matter more than caloric intake in terms of obesity or that what kind of calories you eat doesn’t matter at all, we just believe what we think is easiest to believe. We have this societal notion of what we are supposed to eat that seems to be really hard to change.

Check out this article on the history of dieting in America: trendy diets virtually always come into popularity with pop culture. We see a famous person “succeed” with a certain eating pattern and copy that, such as the cigarette-instead-of-snack diet that became popular in the 1920s via Lucky Strike. In retrospect, this does not seem like sound medical advice. Obviously that fad has been proven to have negative effects (to say the least), but our society is still continuing the pattern of listening to ads and celebrities instead of scientists. Even today, we see Jessica Simpson, Oprah Winfrey, Jennifer Hudson, and others influencing people (mostly women, but men too) in their eating habits. But the emphasis is rarely on health: it’s on losing weight.

It seems like the obsession our mainstream society has with food is less about what we believe is good for us and more about how we think we should relate to food based on what the media tells us. This becomes more evident when we look at other cultures: in the Netherlands it’s perfectly normal to put mayonaise on nearly everything; in France they emphasize huge meals with many fats and meats; and in Russia they endorse starch-y, carb-y foods that are often served with butter. Our idea of good eating is heavily influenced by our culture.

But back to my point: why do we simultaneously tout low-calorie diets and not always know how many calories are in many of our favorite foods? Why do we insist on less fat, more protein, less calories, more working out if we do not even know where these theories come from? Because food directly relates to our culture and how we see our relationship with food is not based on biology. I’m very interested to read about Terroir and the idea that food has a certain meaning in different cultures later in the year, because it seems to have a larger effect than I had originally thought.

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One thought on “Fad Diets

  1. Pingback: State of the Field: Taste, Identity, & Values | Food & Nutrition

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